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At Blue Fuel Marketing, Inc., we combine our strong local
presence with a worldwide selection of promotional products to
give you the best in customized marketing solutions. Read
our latest news below.
July 29-30th, 2006 –
Blue Fuel Team Rides 21 Miles in Support of Organic Family Farming
April, 2006 -
Blue Fuel Reignites in New Location
February 1st, 2006 -
Blue Fuel Marketing, Inc. Today Announced the Hiring of Marketing Assistant
January 26th, 2006 -
Blue Fuel Marketing, Inc. Awarded Exclusive Agreement with Reinhart FoodService to Provide Online Merchandise Solutions
January, 2006 -
Blue Fuel Marketing, Inc. Recognized for Creative Direct Mail Campaign
July, 2005 -
Blue Fuel Marketing Successfully Implements New Sales Incentive Program
May, 2005 -
Advanced Technology Aids in Securing New eStore Business
March, 2005 -
Blue Fuel Marketing expanding operations to handle new clients
February, 2005 -
Blue Fuel Marketing signs contract with a Leading Area Insurance Provider
January, 2005 -
The Blue Fuel Staff Continues to Grow
September, 2004 -
Blue Fuel Marketing Adds New Clients
May, 2004 – Blue Fuel Marketing Recognized as One of the Top 20 Up-and-Comers
Three Blue Fuel staffers toured 21 miles through the rolling hills of the Kickapoo Reserve on Saturday, as part of the Kickapoo Country Fair July 29-30th in La Farge, Wisconsin. “The landscape in the Kickapoo Reserve area and the entire Driftless region of Wisconsin makes this one of the most beautiful areas of our state and the perfect backdrop for the Kickapoo Country Fair Bike Tour,” said tour participant and Blue Fuel President Brian Smith.
Blue Fuel, sponsor of the Bike Tour and Heritage Sponsor of the fair, donated 250 organic cotton t-shirts which were given to event participants along with gift bags at registration. Blue Fuel caravanned to southwestern Wisconsin for the event hosted by their client, Organic Valley® Family of Farms, despite forecasted temperatures past the 90° mark for the weekend. The lively music, tasty food, and scenic tour were well worth the trip to the country.
 The event’s aim is to cultivate our rich rural heritage and to promote the future of organic family farming in Wisconsin. “Blue Fuel Marketing is proud to help bring together thousands of people from both rural and urban areas for a celebration of sustainable living, rural communities, the American Farmer, Music, Dance, Arts, Natural and Organic Foods, Green Housing and Renewable Energy, Community Health and Education, Environmental Responsibility, Children and Parenting, and Eco-Development,” said Smith.
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Effective April 3rd, Blue Fuel Marketing, Inc. officially opens the doors of its newly expanded operations in a larger facility in Waukesha. The new site offers 3,300 sq. ft. of office space and 3,700 sq. ft. of warehouse.
In a continuing effort to streamline its business operations, Blue Fuel decided on a location that includes warehouse space to serve as a distribution center for branded apparel and promotional merchandise customized for several of its clients. The company manages online merchandise stores, in addition to providing marketing services tailored to the specific marketing goals or events of its clients.
“There are multiple benefits and possibilities associated with growth of this nature,” stated Vice President Karen Tooley. “With a larger facility, consolidated operations and easier access to the Interstate, ultimately, we can provide products to our expanding client base more quickly. Just as importantly, it means we can work closely with the entire Blue Fuel staff which will lead to enhanced products and services for the rest of our clients.”
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In efforts to maximize sales and expand new business opportunities, Blue Fuel Marketing announced the addition of Courtney Chatham as a Marketing Assistant. “Courtney brings our developing sales and marketing team new energy for growth,” said Karen Tooley, Vice President. “Courtney has the expertise and the passion to closely align our sales organization with our clients’ strategic goals.” Tooley went on to state, “The one thing that kept surfacing about Courtney was her passion for creative marketing communications and client needs.”
Courtney is a recent graduate of Marquette University and brings very strong academic credentials packed with honors and activities. While attending Marquette and working as an intern at a respected ad agency, Courtney created, sold and produced a well known radio spot for YMCA of Metropolitan Milwaukee. It was with that dedication, her understanding of branding and her natural customer service skills that Courtney distanced herself from well over 150 other applicants.
“We are delighted to welcome Courtney to Blue Fuel,” said Tooley. “We expect her to significantly contribute to the exceptional service we provide our clients and to further enhance the Blue Fuel Brand.”
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Blue Fuel Marketing, Inc. announced an agreement today with Reinhart FoodService. Building on their slogan, Promotions for the Forward Thinking, Blue Fuel utilized their expanding technological platform to deliver a streamlined order management platform for Reinhart.
Under the terms of the multiyear deal, Blue Fuel will produce, market and operate the official promotional merchandise store for Reinhart. The external, password-protected website will provide the employees of Reinhart’s 12 divisions across the central United States a streamlined way to shop for promotional merchandise.
“Blue Fuel has made significant investments in technology and distribution solutions over the last two years.” said Brian Smith, President of Blue Fuel. “We are very excited about the opportunity to take our long standing relationship with Reinhart FoodService to a new level. With this agreement, our top priority is to strengthen the agency-client relationship with Reinhart across all of their divisions. Blue Fuel has always focused on unique ways to help the employees of Reinhart extend their brand; this store will only solidify those efforts.”
About Reinhart FoodService
Reinhart FoodService is the third largest, privately held, foodservice distributor in the United States and is a part of the Reyes Holdings Company. Reinhart has over 14,000 items available for their commercial and private food service clients including: fresh poultry, seafood, dairy, produce, glassware, china, utensils, coffee, juices, foodservice equipment, paper, disposables, chemicals, dry groceries, deli and bakery supplies and exclusive National Brands.
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Blue Fuel Marketing took “Practice What You Preach” to new heights when they launched their own multi-step, multi-faceted self promotion direct mail campaign, such that they turned the heads of the editors of The Counselor, the most highly circulated news magazine in the promotional products industry.
“Any promotional marketing company out there can say they are creative,” says Vice President Karen Tooley, “but we took it a step further to SHOW we are creative…well, actually, many steps further.” The unique campaign included eight touches per prospective client, creatively blending phone calls, flat mail and dimensional mail with customized promotional products included. An overall theme was carried throughout and recipients were encouraged to decipher the theme before it was revealed at the end. Blue Fuel managed every aspect of their campaign – creative, copywriting, production, fulfillment and mailing. Said Ms. Tooley, “By giving our prospects a tangible example of our creativity, capabilities and objective-based marketing, we demonstrated we are far more than just a place to buy logo’d pens and made the recipients’ decisions to meet with us easy.”
“The success of this campaign has been overwhelming,” said President Brian Smith, “such that we had to slow down and cut back on the campaign to keep up with the response. We already knew we had an incredible success rate once we could get in the door, but this campaign helped open even more doors than we had imagined and gave us a living testimonial of the same techniques we can apply to our clients.”
According to The Counselor, “The creativity of this campaign and its measurable results made Blue Fuel stand out amongst its competitors as a truly innovative promotional marketing company that is revolutionizing the future of this industry.”
The Counselor, January 2006 – “Best Practices” Feature
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Blue Fuel Marketing today announced it has successfully implemented a new sales incentive and employee recognition program that will broaden the company’s product offerings.
“The new program features a unique, comprehensive integration of our existing internet based ecommerce technology, our operating system and over 7000 high-end consumer products, including name brand electronics, jewelry, sporting goods, furniture, etc.” said Brian Smith, President of Blue Fuel Marketing. “We had two main goals in the development of this program. First, we wanted to be certain the program would provide the bottom line impact that our clients are looking for. Second, we wanted to build an efficient technology platform that would make delivery to our client’s national user base effortless. After months of research, testing and refinement, we are confident of success.”
Paul Johnson, Founder and CEO of New Hampshire based Promobubble, served as the principal advisor and developer to a project that Smith describes as a “successful integration of existing eStore technology with a complex incentive and recognition program.”
The new platform will be used for Sales Incentive and Employee Recognition program configuration by Blue Fuel Marketing’s sales representatives and support staff and is already being utilized by a client with over 6000 field sales representatives.
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Blue Fuel’s commitment to investing in the latest technology has aided in expanding its eStore clientele. Dean Health System of Madison, Wisconsin, has chosen Blue Fuel Marketing to create and manage their DeanWear eStore Program which involves custom internet-based eStore development in addition to promotional merchandise.
“Controlling corporate identity, increasing ordering efficiencies, and simplifying distribution channels,” according to Karen Tooley, Vice President of Blue Fuel Marketing, “are just some of the benefits our clients are realizing by taking advantage of our innovative internet-based technologies. This is definitely a key area of growth for our company.”
Like many organizations, Dean Health System found it imperative to team up with a solid marketing partner who could create a user-friendly eStore environment with automated tracking and reporting as well as offer superior customer service. “We are obviously thrilled to have been chosen by Dean,” says Tooley, “and look forward to a long-lasting relationship.”
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An exclusive multiyear contract to handle all promotional merchandising and uniforms for Batteries Plus, the world’s largest battery chain, has Blue Fuel Marketing, Inc. of Brookfield, WI ramping up its operations.
To service Batteries Plus and its existing clients, the merchandising agency is expanding its Brookfield office and has added a distribution center in Waukesha.
"Behind the deal," said Blue Fuel Marketing co-founder and Vice President Karen Tooley,
"is Blue Fuel’s broad range of merchandise expertise, from promotional products for Franchisee’s and customers to corporate goods for employee incentives."
Tooley decline to disclose the terms of the deal but went on to state that, “the past two years have been especially gratifying for Blue Fuel. A hyper competitive landscape within the promotional products market has seen demand for promotional merchandise decrease and margin pressure increase. Blue Fuel Marketing was formed to be an industry leader in the design, development and administration of promotional campaigns for these times and the years ahead. As a forward looking organization, we recognize the necessity to evolve our internal product mix, our capabilities, our systems and our facilities. We undertook an ambitious mission in 2004 to accelerate new client growth, while seamlessly servicing our loyal clients. In 2005, that strategy will continue with several key improvements planned.”
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Blue Fuel Marketing, one of the industries fastest growing marketing and promotional merchandise management companies, has signed a one-year contract to develop and manage for West Bend Mutual Insurance Company an online branded merchandise store.
”West Bend has long been a brand that consumers in the Midwest know and trust for Legendary Service,” said Brian Smith, co-founder and President, Blue Fuel Marketing. “The introduction of new branded products will expand West Bend Mutual’s presence within its wide base of independent agencies, thus enabling it to even better connect with its large target audience.”
Blue Fuel
Marketing has been selected by
West Bend Mutual as its leading
promotional merchandise
provider. Blue Fuel will serve
West Bend locations nationwide
and will offer promotional items
ranging from apparel and gifts
to premiums, awards and
incentives.
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With great enthusiasm, Blue Fuel announces their newest team member, Angela Verstegen, who will be serving as Marketing Coordinator. Angela’s most recent work history was as a Business Analyst for Target Corporation. While at Target, Angela was responsible for analyzing sales trends at more than 1200 stores nationwide, managing inventory allocation, managing ad periods with $1MM+ sales responsibility and cultivating professional partnerships with suppliers. In addition to her work experience, Angela is a graduate of the University of Wisconsin-Madison and has a history of marketing involvement. She has served as a committee member in the MKT (Mu Kappa Tau) Professional Honorary Marketing Society, she held various marketing internship's while attending school and most importantly has educational experience in the promotional merchandise field.
Angela was able to make our hiring decision easy. Her work experience, academic achievement, solid understanding of business and marketing principles, customer centric attitude and driven personality exemplify what Blue Fuel Marketing looks for in our team. We are thrilled to have her aboard.
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Blue Fuel Marketing, one of the nation’s fastest growing promotional products distributors, today announced it has added six new companies to its growing list of industry leading clients. The company will develop and manage a corporate wear program for Blackhawk Community Credit Union and will provide special order and marketing services for Patrick Cudahy, Everbrite, HK Systems, Promega and Esker Software. We are excited to add these innovative, forward-thinking companies to our family and look forward to building lasting, results oriented relationships with them.
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In a special 50th anniversary edition issued this month, the editors of The Counselor, the most highly circulated news magazine in the promotional products industry, gazed into their crystal ball for a look at the future of this $16.1 billion-a-year industry.
What they saw was a local company that is making big noise by bucking the status quo with a new vision and palpable creativity. “It’s instantly obvious that Blue Fuel Marketing is passionate about the promotional products industry and that passion is reflected in the success they have achieved in such a short time.” According to The Counselor, “They can also be stubborn, willful and so devoted to their vision that they don’t take no for an answer and refuse to be confined by limitations – their own or anyone else’s. It’s a tough bill to fill, for sure, but Blue Fuel Marketing is definitely one of the industry firms that is providing the impetus behind the industry’s most exciting innovations.”
How do they do it? Blue Fuel Marketing sums it up this way: “We have the ability to select, nurture and prepare individuals who wish to make a difference in this industry and in our clients’ businesses. We consider ourselves lucky to be surrounded by great people who collectively make remarkable things happen.”
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Call us at (262) 522-8518 or
Contact Us today to discover how we can create a powerful
promotional program for you.
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