Building Your Brand at a Trade Show
We’ve all seen it. That trade show exhibitor sitting idle on a chair behind a table watching people go by, or worse, looking down on their phone, wondering why they can’t get any leads.
Exhibiting at a trade show is quite expensive. You have likely invested in a backdrop display of some sort, a branded table throw, collaterals, giveaways, entry fees to the exhibit hall, payroll to staff the booth and so on. With the high investments you have made, you understand the value of what a trade show can do for your business – exposure to a plethora of interested buyers coming right to you. So why waste time and money by just sitting on your phone watching leads fall to the floor? Drive it home by successfully getting those potential customers to stop at your booth and become engaged.
Promotional products, better known as giveaways, can be the perfect tie-in to draw a crowd specifically to your booth and become engaged. Additionally, according to a 2017 study by Promotional Products Association International® (PPAI), 81% of recipients will keep a promotional product they were given for over a year. That’s a whole year of reminding the attendee of your product offering plus maximum brand exposure for you.
When heading to a trade show, think of items that best reflect and generate interest in your brand. Feel stuck? Here’s a Top Ten list of easy, yet effective, giveaways for trade shows (in no particular order) to help get you get started.
Value: Avoiding chapped lips at a trade show where lots of talking is involved might be on the top of the mind for trade show attendees. pde5 inhibitors Great for all ages and all seasons, plus many yummy flavors to choose from.
Value: We all know the value of a reusable water bottles means less landfill waste and drinking more water. Take these values and pair your brand with a good life message. Though take heed – water bottles are a bit bulky so be sure to have the space, or hand out fewer to top leads only.
One of the most important things to remember when distributing giveaways at trade shows is to engage with a prospect. Despite the contact information and logo branded on a promo item, it cannot do all of the work for you. A promotional product can draw attendees to your booth, give them a reason to engage with you, and act as a valuable reminder of that engagement long after they’ve gone home. However, no one knows your product offering better than you. Use the giveaway to assist you and ensure attendees remember you, but the engagement and selling is all up to you.
The next time you exhibit at a trade show, get the biggest bang for your buck by calling Blue Fuel Marketing to assist in selecting the best giveaway item for you at 866-535-FUEL. Check out our website www.bluefuelmarketing.com or ‘like’ us on Facebook for fun ideas and more!