We’ve all seen it. That trade show exhibitor sitting idle on a chair behind a table watching people go by, or worse, looking down on their phone, wondering why they can’t get any leads.
Exhibiting at a trade show is quite expensive. You have likely invested in a backdrop display of some sort, a branded table throw, collaterals, giveaways, entry fees to the exhibit hall, payroll to staff the booth and so on. With the high investments you have made, you understand the value of what a trade show can do for your business – exposure to a plethora of interested buyers coming right to you. So why waste time and money by just sitting on your phone watching leads fall to the floor? Drive it home by successfully getting those potential customers to stop at your booth and become engaged.
Promotional products, better known as giveaways, can be the perfect tie-in to draw a crowd specifically to your booth and become engaged. Additionally, according to a 2017 study by Promotional Products Association International® (PPAI), 81% of recipients will keep a promotional product they were given for over a year. That’s a whole year of reminding the attendee of your product offering plus maximum brand exposure for you.
When heading to a trade show, think of items that best reflect and generate interest in your brand. Feel stuck? Here’s a Top Ten list of easy, yet effective, giveaways for trade shows (in no particular order) to help get you get started.