In the age of sophisticated technology, consumer behavior has changed due to the increased use of smartphones, computers, tablets and all things technology related. So what does this mean for brands? It means consumers expect more during their buying experience. They expect to have personalized experiences with every interaction. Meeting this elevated demand for your target market means you may have to alter your marketing approach. Promotional products are one area of marketing that has not been shy to this technology surge. Wi-Fi smart home devices, Bluetooth-anything and even virtual reality glasses are some of the hottest accessories sweeping both retail and promotional industries.
Virtual reality (VR) is the latest technological craze that is practically becoming synonymous with computers. In fact, the number of VR users was estimated to reach 171 million in 2018. Compared to 2014, that is about 3000% more users. Virtual reality is a concept that hits all too close to home. Blue Fuel had the opportunity to help strategically plan a marketing campaign using VR glasses as a promotional product tool for one of our clients, KI.